An Optimist's Guide to the Planet
"An Optimist's Guide to the Planet captures Nikolaj Coster-Waldau’s search for people across the globe who are helping drive humanity toward a brighter, more sustainable future."
An OOH campaign for the new launch of Season 2 of Optimist Guide featuring a full takeover of St James tube station in London, billboards on Los Angeles and NYC and partner ads with Samsung.
Followed by series and episodic art.
Art Direction
